# accountable.finance > Accountable Finance is a quantitative investing platform where investors build, backtest, and track rules-based stock strategies using a proprietary ranking and filtering engine — powered by daily Morningstar fundamentals data. ## How the Platform Works Strategies are defined by two components: - **Rankers**: Score and rank stocks based on financial metrics (e.g., ROE, free cash flow, momentum). - **Filters**: Hard exclusion rules (e.g., market cap minimums, profitability requirements, no ADRs). The engine applies rankers and filters daily to produce a ranked stock list. Users can trade the top N stocks from that list on a defined schedule. **Important**: Accountable Finance does not currently execute trades. Users execute through their own brokerage. Portfolio performance is tracked via Plaid sync or manual trade entry. ## Solutions - [Investing Strategies](/investing-strategy): Curated, rules-based strategies inspired by legendary investors (Buffett, Lynch, Greenblatt, O'Shaughnessy) and proven factors (value, momentum, growth, quality, dividend yield). Each includes backtested performance vs. S&P 500. - [AI Strategy Builder](/investing-strategy/create): Design custom strategies by describing goals in plain language or selecting metrics manually. AI translates intent into ranker/filter configurations. - [Simulations & Backtesting](/investing-strategy/simulate): 15+ years of historical simulation, averaged across 30 start dates per month for statistical robustness. - [Investing Plans](/investing-strategy/plan): Link a strategy to your personal trading rules to receive daily Buy/Sell recommendations. - [Portfolio Tracking](/): Track executed trades with nightly updates for price, dividends, splits, and performance metrics. - [Dividend Calendar](/dividend-calendar): Upcoming dividend dates for stocks in your portfolio or watchlist. - [Returns Calculator](/investment-returns-calculator): Model hypothetical investment outcomes. ## Data & Infrastructure - Fundamental company data: Morningstar, updated daily. - Stock price data: End-of-day, via Morningstar. - Brokerage sync: Plaid integration for automated trade import. ## Audience - Individual investors seeking disciplined, rules-based investing without hedge fund complexity. - Financial advisors needing transparent, explainable, auditable strategy tools for clients. - Quantitative investors who want to build and backtest multi-factor models. - ETF managers and robo-advisors seeking a strategy engine (B2B). ## Pricing - Free: Strategy browsing, portfolio tracking. - Pro: $5 first month trial, then $199/year. Includes simulations, daily picks, unlimited strategy customization. ## Resources - [Stock Directory](/industries): Company pages organized by industry → sector → stock, with fundamental data. - [Fundamentals](/fundamentals): Reference data for financial metrics used in strategies. - [Blog](/blog): Investing education and platform updates. - [About Us](/about-us): Mission and accountability principles. ## Legal Educational use only. Not a broker-dealer or registered investment advisor. Past performance is not indicative of future results.