Create Your Own Personalized
Index with Direct Indexing Index with Direct Indexing

Outgrow ETFs and mutual funds. Build your own index with AI.

Popular starting points

Cash Flow Kings

Profitable companies that consistently reward their shareholders with strong dividends and sustainable payouts

See which stocks rank highest

The Next Giants

Mid-cap companies showing the financial strength and growth trajectory of future blue chips

See which stocks rank highest

Wealth Compounders

Businesses with proven track records of reinvesting profits and growing value year after year

See which stocks rank highest

Bargain Hunters

Fundamentally strong companies currently trading at a discount to their intrinsic value

See which stocks rank highest

Momentum Leaders

Stocks with strong recent performance and the fundamentals to keep climbing

See which stocks rank highest

Breakout Small Caps

Smaller companies with improving financials and early signs of significant growth

See which stocks rank highest

or describe your own

Need inspiration? Try one of these:

Values-Based

"The S&P 500 but without oil, gas, and coal companies"

→A cleaner version of the market index

Try this prompt

Need inspiration? Try one of these:

Values-Based

"The S&P 500 but without oil, gas, and coal companies"

→A cleaner version of the market index

Try this

Sector Focus

"Large tech companies that are actually growing revenue and making money"

→Quality tech without the speculation

Try this

Income Builder

"Companies that have raised their dividend every year for at least 10 years"

→Reliable income that grows over time

Try this

Screen Out

"The S&P 500 without weapons, tobacco, or gambling companies"

→Broad market exposure aligned with your values

Try this

Equal Weight

"Top 50 US companies but give them all equal importance, not based on size"

→Reduces concentration in mega-caps

Try this

Small & Cheap

"Smaller companies that look undervalued and aren't loaded with debt"

→Value opportunities outside the headlines

Try this

Values-Based

"The S&P 500 but without oil, gas, and coal companies"

→A cleaner version of the market index

Try this

Sector Focus

"Large tech companies that are actually growing revenue and making money"

→Quality tech without the speculation

Try this

Income Builder

"Companies that have raised their dividend every year for at least 10 years"

→Reliable income that grows over time

Try this

Screen Out

"The S&P 500 without weapons, tobacco, or gambling companies"

→Broad market exposure aligned with your values

Try this

Equal Weight

"Top 50 US companies but give them all equal importance, not based on size"

→Reduces concentration in mega-caps

Try this

Small & Cheap

"Smaller companies that look undervalued and aren't loaded with debt"

→Value opportunities outside the headlines

Try this

Make your own custom investing strategy, using AI.

AAPL$4.12T#2/127

NVDA$4.43T#7/127

GM$70.94B#6/127

AMZN$2.45T#5/127

MSFT$3.59T#4/127

GOOG$3.88T#3/127

AAPL$4.12T#2/127

A better way to ETF

Your Portfolio

+78%

$992,988

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AAPL

$4.12T

Your own custom ETF

Build a portfolio that holds exactly what you want—5 stocks or 50. No fund manager, no expense ratio, just your rules.

2.8%

Control every parameter

Buy periods, ramp-up schedules, rebalance frequency, sell triggers—this is the most flexible portfolio builder on the market.

PortfolioS&P 500

Backtest before you invest

See how your strategy would have performed across bull markets, corrections, and everything in between. Adjust and re-run instantly.

Create Your Own Personalized
Index with Direct Indexing Index with Direct Indexing

Outgrow ETFs and mutual funds. Build your own index with AI.

Popular starting points

Cash Flow Kings

The Next Giants

Wealth Compounders

Bargain Hunters

Momentum Leaders

Breakout Small Caps

Make your own custom investing strategy, using AI.

Describe it, we build it.

Get notified. Execute anywhere.

Proven starting points.

A better way to ETF

Your own custom ETF

Control every parameter

Backtest before you invest

How long has direct indexing been around?

What makes direct indexing different from buying an ETF?

Is direct indexing a good fit for me?

Does Accountable Finance trade on my behalf?

Does Accountable Finance give investment advice?

Does Accountable Finance provide Tax Loss Harvesting ideas?

Create Your Own PersonalizedIndex with Direct Indexing Index with Direct Indexing

Outgrow ETFs and mutual funds. Build your own index with AI.

Popular starting points

Cash Flow Kings

The Next Giants

Wealth Compounders

Bargain Hunters

Momentum Leaders

Breakout Small Caps

Make your own custom investing strategy, using AI.

Describe it, we build it.

Get notified. Execute anywhere.

Proven starting points.

A better way to ETF

Your own custom ETF

Control every parameter

Backtest before you invest

How long has direct indexing been around?

What makes direct indexing different from buying an ETF?

Is direct indexing a good fit for me?

Does Accountable Finance trade on my behalf?

Does Accountable Finance give investment advice?

Does Accountable Finance provide Tax Loss Harvesting ideas?

Create Your Own Personalized
Index with Direct Indexing Index with Direct Indexing