Create Your Own Personalized
Index with Direct Indexing

Outgrow ETFs and mutual funds. Build your own index with AI.*

* For educational use

Rosie

Rosie

"Build an index of S&P 500 companies excluding oil, gas, and coal stocks"

Generate

Make your own custom investing strategy, using AI.

AAPL$4.12T#2/127
NVIDIA
NVDA$4.43T#7/127
GM
GM$70.94B#6/127
amazon
AMZN$2.45T#5/127
MSFT$3.59T#4/127
GOOG$3.88T#3/127
AAPL$4.12T#2/127

A better way to ETF

Your Portfolio

+78%

$992,988

AAPL
$4.12T

Your own custom ETF

Build a portfolio that holds exactly what you want—5 stocks or 50. No fund manager, no expense ratio, just your rules.

2.8%

Control every parameter

Buy periods, ramp-up schedules, rebalance frequency, sell triggers—this is the most flexible portfolio builder on the market.

PortfolioS&P 500

Backtest before you invest

See how your strategy would have performed across bull markets, corrections, and everything in between. Adjust and re-run instantly.

Common Questions?
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Fundamental company data provided by Morningstar, updated daily.

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