Create Your Own Personalized
Index with Direct Indexing Index with Direct Indexing

Direct indexing has existed for decades, but was traditionally reserved for wealthy investors working with advisors due to the complexity involved. Today, fractional shares and zero-commission trading have opened this approach to everyday investors who want more control over their portfolios.

With an ETF, you're buying shares of a pooled fund managed by someone else. Direct indexing means you own each underlying stock individually, giving you the power to personalize your holdings and potentially harvest tax losses on specific positions.

Direct indexing works well for investors who value customization and tax efficiency. It's particularly useful if you anticipate realizing capital gains from other sources like stock options or property sales. You can also tailor your portfolio to reflect your personal values by excluding certain industries or companies.

No. Accountable Finance does not execute trades for you. We provide tools to help you build and manage your direct index strategy, but you maintain full control and execute trades through your own brokerage account.

No, we provide the data and tools to let you build a direct-index your way. Our platform is for educational purposes and does not constitute financial advice.

Not currently. While direct indexing can enable tax loss harvesting opportunities, our platform does not currently provide specific tax loss harvesting recommendations.