American Rebel Holdings Inc
AREB
American Rebel Holdings Inc AI Insights
Informational only. Not investment advice.Snapshot
- Negative gross margin (-4.8% TTM) means cost of goods exceeds revenue - fundamentally broken unit economics.[Gross Margin TTM]
- Working capital of -17.7M with 20M current debt vs 722K cash signals acute liquidity crisis.[Working Capital]
- Debt-to-equity of 6.7x with negative FCF (-9.3M TTM) and ongoing equity dilution (848K issued).[Debt to Equity]
Watch Triggers
- Cash and Equivalents: Falls below 500K or rises above 5M — At 722K with 6.9M annual burn, cash runway is ~6 weeks. Any change signals survival odds.
- Gross Margin TTM: Turns positive — Currently selling at a loss. Positive gross margin is minimum threshold for viability.
- Current Debt: Restructured or extended — 20M current debt vs 722K cash is unsurvivable without refinancing or conversion.
Bull Case
PPE of 16.8M provides potential asset value floor if operations stabilize or assets are liquidated.
5-year revenue CAGR of 46% shows historical demand existed; turnaround possible with cost restructuring.
Bear Case
Negative gross margin means every sale loses money - no path to profitability without fundamental business model change.
20M current debt with 722K cash and -9.3M FCF creates imminent default risk; equity likely worthless.
Bull vs Bear Balance
AI-generated sentiment analysis based on fundamental metrics and market conditions.
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Forward Thesis
Company faces existential liquidity risk within 12 months without major capital raise or restructuring.
- Current debt 20M vs cash 722K
- Burning 6.9M cash annually
- Negative gross margins prevent organic recovery
Public Strategies Rankings
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AREB Fundamentals
| Metric | Value | YoY Growth | Industry Percentile |
|---|---|---|---|
$140,251 | — | ||
$21.93M | — | ||
0.00 | — | ||
$9.01M | -37.6% | — | |
$490.42 | — | ||
-175% | -102.5% | — | |
-403% | -284.0% | — | |
$-9.28M | — | ||
0.00 | — | ||
Beta 5Y (Monthly) | unknown | — |
AREB Dividend History
AREB Stock Splits
AREB SEC Filings
| Filing Date | Report Date | Report Type | Filing Link |
|---|---|---|---|
11/10/25 | 09/30/25 | 10-Q | |
08/13/25 | 06/30/25 | 10-Q | |
05/15/25 | 03/31/25 | 10-Q | |
04/09/25 | 12/31/24 | Unknown | |
02/07/25 | 09/30/24 | 10-Q | |
08/14/24 | 06/30/24 | 10-Q | |
06/14/24 | 03/31/24 | 10-Q | |
01/29/25 | 12/31/23 | 10-K/A | |
04/12/24 | 12/31/23 | 10-K | |
11/14/23 | 09/30/23 | 10-Q | |
08/14/23 | 06/30/23 | 10-Q | |
05/15/23 | 03/31/23 | 10-Q | |
01/29/25 | 12/31/22 | 10-K/A | |
04/14/23 | 12/31/22 | 10-K | |
11/14/22 | 09/30/22 | 10-Q | |
08/15/22 | 06/30/22 | 10-Q | |
05/13/22 | 03/31/22 | 10-Q | |
03/31/22 | 12/31/21 | 10-K | |
11/15/21 | 09/30/21 | 10-Q | |
08/16/21 | 06/30/21 | 10-Q | |
06/24/21 | 03/31/21 | 10-Q | |
05/17/21 | 12/31/20 | 10-K | |
11/16/20 | 09/30/20 | 10-Q | |
08/14/20 | 06/30/20 | 10-Q | |
06/26/20 | 03/31/20 | 10-Q | |
05/15/20 | 12/31/19 | 10-K | |
12/23/19 | 09/30/19 | 10-Q | |
09/30/19 | 06/30/19 | 10-Q | |
06/18/19 | 03/31/19 | 10-Q | |
04/05/19 | 12/31/18 | 10-K | |
11/19/18 | 09/30/18 | 10-Q | |
09/28/18 | 06/30/18 | 10-Q | |
06/28/18 | 03/31/18 | 10-Q | |
05/17/18 | 12/31/17 | 10-K | |
11/20/17 | 09/30/17 | 10-Q | |
08/21/17 | 06/30/17 | 10-Q | |
05/15/17 | 03/31/17 | 10-Q | |
03/13/17 | 12/31/16 | 10-K | |
11/21/16 | 09/30/16 | 10-Q | |
08/22/16 | 06/30/16 | 10-Q | |
05/05/16 | 03/31/16 | 10-Q | |
03/01/16 | 12/31/15 | 10-K | |
11/12/15 | 09/30/15 | 10-Q | |
08/22/16 | 06/30/15 | 10-Q | |
05/05/16 | 03/31/15 | 10-Q |